Variety of Brands

Read the case study below and answer the following questions.
Q.1.1 The operations function is primarily concerned with converting inputs into outputs. This process is called the transformation process. Describe the inputs, transformation process and outputs for a bottle of Coca-Cola. (10)
Note: You will need to do some additional research and reading to have an accurate answer.
Q.1.2 Manufacturers and service providers use different process types, depending on the type of product being produced.

Q.1.2.1 What process type does Coca-Cola use? Justify your answer. (4)
Q.1.2.2 Which layout type does Coca-Cola use? Justify your answer. (3)
Q.1.3 Coca-Cola was rated one of the top 10 employers in South Africa for 2015. Using the information in the case study, explain how Coca-Cola applied Maslow’s hierarchy of needs and Herzberg’s two-way factor theory in the work place. (15)
Q.1.4 Access the following page:

Coca-Cola South Africa. 2016. The company brands. [Online].
Look at the brands and products offered by Coca-Cola South Africa. It is clear from the variety of brands that Coca-Cola segments their market. Explain which criteria you think Coca-Cola used to segment their market. Justify your answer. (8)
Note: There may be more than one criterion.
Q.1.5 In the distribution of products, either the retailer or the manufacturer will act as a channel captain within the distribution channel. Would Coca-Cola, as a manufacturer, be considered a channel captain? Justify your answer. (5)

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