In this question, you have to choose a product from your company or any product of your preference.
Then answer all the following questions.
a) How do you segment your consumer markets? (20 marks)
b) How do you evaluate you market segment (20 marks)
c) Elaborate on your target market Segments (20 marks)
d) Identifying Possible Value Differences and positioning strategy (30 marks)
e) Design a positioning statement for your product (10 marks)
Learners are required to identify and evaluate the economic system that Malaysia is adopting. Discuss the rational of the Malaysia’s economic system in terms of utility maximisation and pricing mechanism for distribution of goods and services.
There are five competitive factors in supply chain management as mentioned in Unit 3 .
Propose the competitive factors to the supply chain of smart handphone
manufacturers. Justify your answers. [50 marks]
Select a local company that you are familiar with to do a SWOT analysis on its supply chain. [50 marks]
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