Quantitative Assignement 4-2 Instructions
After reading the assigned textbook readings, proceed to the website entitled Subaru: “Mr. Survey” Monitors Customer Satisfaction and read the 4 articles. After viewing the video found at this website and reading the articles, create a Word document and address the following exercises.
Submit the requisite amount of theory and analysis/discussion for each question. Cursory, short answers are not acceptable. Provide the necessary scholarly attention to these questions.
- Design ordinal, interval, and ratio scales for measuring consumer preferences for various automobile brands.
- Provide ordinal, interval, and ratio scale survey questions for measuring consumer preferences for Subaru.
- Design at least 2 survey questions that could be analyzed using SPSS to measure consumers’ current evaluation of the Subaru brand. Research is very important in successfully completing this task.
- Design at least 2 survey questions that could be analyzed using SPSS to measure how consumers evaluate Subaru’s competition. Research is very important in successfully completing this task.
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