Strategic Innovation: Local Motors

The analysis should be in essay form (no bullets), and as comprehensive and comprehensible as possible. It should answer at least one of the questions below. Support your analysis with quantitative facts from the case and apply the frameworks covered in the accompanying readings. Only use the attached files as sources.

Questions for Local Motors:
1. Think about Local Motor’s three key constituencies: Their designers, other car enthusiast members of the online community, and their actual customers. What do each of these groups love about cars? About Local Motors?
2. How should Local Motors choose which designs are ultimately manufactured?
3. Given their limited funds, which should Local Motors prioritize: Growing the number of community members, or the number of microfactories?

 

 

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