Introduction of the company (limit to a maximum of three single-spaced pages).
o Description of the firm and its products
o Company history (brief history, critical events, competitors, leadership), including strategic
elements of its history
o Vision and mission statement
o Assessment of mission and vision
External assessment
o EFE and CPM with strategic implications
o Analysis of competitive position, opportunities, and threats
Internal assessment
o IFE with strategic implications
o Financial ratio analysis with key conclusions and implications for strategic choice
o Overall analysis of internal capabilities and implications for your strategic decisions
Class Meeting 1: Select company and secure instructor approval. Once approved, create plan outline, insert current mission and vision.
Class Meeting 2: Complete an EFE and CPM for your company (including analysis and conclusions) and insert in your working draft which you will hold until you submit Phase 1 during Class Meeting 3. .
Class Meeting 3: Complete an IFE and calculate financial ratios (including analysis and conclusions) for your company and insert in your plan to submit at the end of Class Meeting 3.
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