Selling Ad Tech, marketing

Question description

Carefully read the “Case – DataXu: Selling Ad Tech” and respond to the following questions –

  1. Briefly describe programmatic buying and related concepts including ad exchange and real time bidding. What is the role of DSP, DMP, and SSP in the programmatic ecosystem (see Exhibit 1b)?

This questions has two parts.

2 Identify the challenges associated with selling analytics products such as Market Pulse and Market Intelligent Center. What can be an effective strategy to foster relationships in a highly transactional advertising industry?

This questions has two parts.

You should identify the challenges

3. Consider the choices Baker faces regarding a go-to-market strategy for MP and MIC products. How can DataXu account executives convince brands to find recurring budgets for the analytics offerings?Does DataXu need to change its sales organization, pricing approach, or hiring criteria in order to sell Market Pulse and Market Intelligent Center?

This questions has two parts. For second part , Does DataXu need to change its sales organization, pricing approach, or hiring criteria in order to sell Market Pulse and Market Intelligent Center?

If yes explain why ?

Be well organized and structured

Present an insightful and thorough analysis

Arguments should be supported by tangible evidence including case exhibits

Please write down all the questions before answer to them

Answer for each questions should be at least 1 page and you should answer to all parts for the questions.

this work should be done on a word file .

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