Product Awareness

Question 1
B2B customers in the high-tech industry prefer __________ for customer service communications.

A. telephone contact


C. the Internet

D. self-service

Question 2
Which of the following is NOT a characteristic that defines software agents?

A. Collaborative

B. Agency

C. Intelligence

D. Mobility

Question 3
Which of the following is NOT a dimension of perceived justice applied when a customer evaluates the quality of complaint handling?

A. Distributive

B. Interactional

C. Transactional

D. Procedural

Question 4
Satisfaction is most linked to:

A. product awareness.

B. recommendations.

C. trust.

D. sales.

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