Private Message

Question 1

Mike Martin is driving a 2010 Volvo north on Interstate 55 in your state. He slows down to avoid some debris on the roadway and is rear-ended by Jennie Armstrong who is traveling at 80 miles per hour. His car is totaled; he suffered from facial cuts and a broken right arm, and lost time from his job as a nurse.

Mike is coming into your office to be interviewed by you. What are some of the questions that you would ask Mike? Summarize your interview into a memorandum that you would be giving to your attorney. Your response should be a minimum of one (1) page.

Question 2

Analyze the Week 1 Business Growth Overview dataset. Note* Use the Excel Dataset provided in Week One’s Student Materials, not the company you will be building your marketing plan for. Private message, text or call always with questions. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

• Major areas of increase and decrease in revenue or type and/or category of business
• Trends that are evident in terms of revenue or type and/or category of business
• Insights that would help formulate marketing strategies to either continue growth or reverse decline
• Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)