Positioning Strategy

Question 1
In this question, you have to choose a product from your company or any product of your preference.
Then answer all the following questions.
a) How do you segment your consumer markets? (20 marks)
b) How do you evaluate you market segment (20 marks)
c) Elaborate on your target market Segments (20 marks)
d) Identifying Possible Value Differences and positioning strategy (30 marks)
e) Design a positioning statement for your product (10 marks)

Question 2

Explain the role of marketing and how it interrelates with other functional units of an organisation.

Question 3

You have been appointed to the position of supply chain manager for a retailer with shops in Europe and sources of supply in Asia. Develop a supply chain strategy for this company and detail the various factors that you would consider. You can chose the sector that the retailer operates in (e.g. consumer electronics, domestic appliances, clothing etc).

Question 4
There are five competitive factors in supply chain management as mentioned in Unit 3 of our WOU course materials.
Propose the competitive factors to the supply chain of smart handphone
manufacturers. Justify your answers. [50 marks]
Select a local company that you are familiar with to do a SWOT analysis on its supply chain. [50 marks]

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