- Choose one of the traditional news media types –(newspaper (online or print), television, or radio — and compile a list of the existing options local to the town/city where your campus is located or to the town/city where you are currently living. E.g., how many radio stations are local to your area? Use your knowledge and/or do a quick google search to find out.
- Narrow down your list to just three of the options you found, and research the following information about them organize this information into a chart or table (see sample chart below — you will need to create your own, or use headings and bullet points), and post it to your Discussion Board thread:
- News Coverage: what kind of news stories do they cover? (For example think about hard/soft/opinion, local/national/international, business/sports/entertainment, etc.)
- Audience: who do you think their target demographic is, how popular are they with their target (who listens to them, when, and how often)? (Hint: think about the types of news they cover, or shows they broadcast, or music they play — you can use a combination of research and critical thinking to make an educated guess)
| LOCAL __________________ (Newspapers, Radio Stations, or TV Channels) | Type of News Stories | Target Demographic |
| 1. | ||
| 2. | ||
| 3. |
- Choose one major news story covered by one of the media outlets you listed above. Choose a story that is related to or involves a specific business or organization.
- Briefly describe the story. (If you chose ‘newspapers’, you can post a link to the story in your discussion board thread, or copy and paste it in). Identify the creator if you can. (E.g., journalist, announcer, or businessperson/media relations person?)
- Assess the story: did it have most or all of the 7 elements of a ‘good’ story described in your textbook? Provide some examples from the story to support your assessment.
- Would you consider the story ‘positive coverage’ for the business or organization? Explain why or why not. (FYI – positive coverage means that the business benefits in some way from the publication of the story (reputation, popularity, sales, etc.); negative covereage means that the buisness identified in the sotry is negatively affected (reputation, popularity, sales, etc.) Tip: ask yourself – would the business be pleased or upset with the way they are portrayed in the news story?
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