Narrow Geography

Question 1

Adapting the Marketing Mix

Within the simulation, the marketing mix was standardized for the global market. The simulation did not facilitate an elaboration of how the marketing mix may or may not have been differentiated between different companies and/or regions. The marketing mix concept is complex when you consider it is one of the foundations of marketing and the promotion of your product to a specific market and geography. The geography could be global or could be much smaller depending on the target market i.e. micro-marketing (as learned in class) often targets a single consumer type in a narrow geography.

You are to select one of the following Fortune 500 2018 listed companies and 1) provide a brief product description and 2) design a marketing mix (the 4 Ps) that describes the company’s principal product as it pertains to the headquarters’ country only. Consider the macro-environmental factors relevant to the organization and its headquarters country and describe how these elements of the external environment have influenced your marketing mix decisions.

Question 2

Many south african citizens do not have own personal cars for movement. Identity the challenges with the use of public transportation systems in any city in south Africa. Examine the collected data and suggest engineering solutions that can improve mobility of people and goods in the city.

Question 3

Discuss in what ways commercial office real estate is a conduit for complex flows of international finance in contemporary globalization using the example of the City of London.