Marketing Plan

Watch the video, Integrating All Four Ps, and answer the following questions:

Question One

Describe a company that you believe represents the 4Ps well and provide examples of why you believe they are successful at it.

Question Two

Describe a company that you believe does not do well at putting the 4Ps into practice and provide two examples of why you believe they struggle with it.

Question Three

·        What recommendations would you give the company who needs to update its approach? Search the Library and/or Internet for an article that supports your position and post the link in your thread for everyone to read.

Respond to Peer(s)

Watch the video, Creating the Marketing Plan, and answer the following questions:

Question One

What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.

Question Two

What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.

Question Three  

Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.