TASK DESCRIPTION – ASSIGNMENT BACKGROUND / INTRODUCTION
As a Marketing Consultant, prepare the following for an organisation of your own choice: 1. An individual written report consisting of a maximum 3000 words addressing the key Marketing Management tasks detailed below in Assignment.
As a marketing consultant, construct a business report for an organisation of your choice, covering the following five aspects of Marketing Management:
1: With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen organization’s products.
2. In light of the above findings, state and justify THREE marketing objectives that your chosen organization should pursue for this product over the next three-year period.
3: Identify three target segments, and demonstrate how your chosen company will develop loyalty with those consumers over the strategic three-year horizon.
4: How would you use the Marketing Mix and other marketing tools to position your brand in a competitive industry?
5: In the Annexure to the report, you must outline the key areas of study and research you have undertaken and then specify the literature and other evidence sources you have used to complete the requirements of this assignment.”
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