Level of Measurement

1.(A) Classify the following as an example of nominal, ordinal, interval, or ratio level of measurement, and state why it represents this level: rankings of the top ten best-selling authors.
(B) Determine if this data is qualitative or quantitative: Five violent crimes per week
(C) In your own line of work, give one example of a discrete and one example of a continuous random variable, and describe why each is continuous or discrete. 

2.An insecticide company exposes 10,000 cockroaches to its newest product, and exposes another 10,000 to their previous formula. The researchers use videotape to count how many cockroaches are still alive, and how many appear to be in distress, at 10 second intervals. When the test is completed, the researchers determine the mean elapsed time before a cockroach was killed by each product.
I. What is the population?
II. What is the sample?
III. Is the study observational or experimental? Justify your answer.
IV. What are the variables?
V. For each of those variables, what level of measurement (nominal, ordinal, interval, or ratio) was used to obtain data from these variables? 

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