International Marketing

The Scope and Challenge of International Marketing

Select a global company that has marketed its products in two foreign markets, in addition to its home country (totaling three different countries). Describe the company, one line of its products, and the three countries to which its products are marketed.

Then, referring to Exhibit 1-3 and what you have learned from Chapter 1, identify the controllable and uncontrollable elements that the company has encountered in entering its global markets.

The assignment:

  • Must be one to two double-spaced pages (approximately 300-600 words) in length (not including title and references pages) and formatted according to APA style.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use APA style headings to organize paper.
  • Must use at least one scholarly sources in addition to the course text.
    • The Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • Must document all sources in APA style .
  • Must include a separate references page that is formatted according to APA style.


Cateora, P. (2016). International marketing (17th ed.).

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