Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
- Must be two double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style
You have probably heard the warning, “the computer is not always right,” but it’s still tempting to believe computer-generated results. This Application challenges you to consider consequences when the computer is not only wrong, but deliberately so.
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Between digital manipulation, social engineering, and computer crime, it’s hard to know what to trust and what to disbelieve. Search the Web or other resources from the last 2 or 3 years to identify four forms of deception that involve computers. In a 400-600 word paper, explain the motivation underlying each deception, how the deception is presented, and reasonable ways to detect and protect yourself from the deception.
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