Integrated Marketing Communications


Select  a Fortune 500 company and research their Integrated Marketing  Communications (IMC) tactics. Select at least one traditional and one  digital venue to research the IMC tactics. In a two to four-page paper,  analyze whether or not the tactics are effective and why. Describe any  recommendations for improvement.

The paper

  • Must be two double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style¬†
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style


You have probably heard the warning, “the computer is not always  right,” but it’s still tempting to believe computer-generated results.  This Application challenges you to consider consequences when the  computer is not only wrong, but deliberately so.

Use these resources to help complete the assignment:

Between digital manipulation, social engineering, and computer  crime, it’s hard to know what to trust and what to disbelieve. Search  the Web or other resources from the last 2 or 3 years to identify four  forms of deception that involve computers. In a 400-600 word paper,  explain the motivation underlying each deception, how the deception is  presented, and reasonable ways to detect and protect yourself from the  deception.

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