Develop a Strategic Business Plan for a New Venture
Start-up companies are more important in bringing products and services to market. In response to new technology, new and innovative businesses are taking over the markets of those older companies too slow to move with changing customer demands. Following this line of thought, for this task you are an administrative officer at the corporate level of an offshore organization and, you are assigned to develop a strategic business plan for a new venture in a sector of your choice.
This Strategic Management Process should contain whatever is necessary to start-up a company from scratch, including the new company’s philosophy, mission, objectives, strategies and tactics, CSR, an analysis of the firm’s internal and external environment,organizational structure, leadership and, an one-page financial report justifying the firm’s survival for at least a year. You should justify your choices in terms of the chosen industry/sector on the grounds of innovation, competitive advantage and, company’s sustained growth and survival. Your budged is $150,000 (US).
In a Harvard Business Review article entitled ‘Why Sustainability is the New Driver of Innovation’, the authors stated that:“…the quest for sustainability is already starting to transform the competitive landscape, which will force companies to change the way they think about products, technologies, processes, and business models. The key to progress, particularly in times of economic crisis, is innovation….”. (Nidumolo, Prahalad and Rangaswami 2009, p. 58)
Critically discuss the relevance of the above perspective in the Asia region. Support your discussion with ideas from relevant theories and concepts, as well as the use of real- life organisational examples.In another words, the statement presents an idea that sustainability is the driver for innovation (ie. leading to new ideas, new methods, new products/services, new processes etc); and that firms that embrace sustainability towards innovation will gain competitive advantage (superior performance over other players in the industry). Is this relevant in Asia? Please support with theories, concepts and organisational examples.
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