For the capstone assessment, you will create a
business implementation plan and audiovisual presentation
for the product, service,
or idea you have
been developing throughout your MBA coursework
Milestone One, you will submit the justification for your idea or concept
. You will connect entrepreneurship or intrapreneurship with organization change and survival. This milestone lays the foundation for the rest of the project by outlining the justification of an idea or concept. Ultimately, the justification in this milestone will provide much of the reasoning that decision makers will use to determine if they will fund your idea or concept.
Lay out the rationale for the idea or concept
Problem or Opportunity:
Identify the problem or opportunity that the idea or concept addresses
Analyze the market for the product or service
Analyze the key features that set the product or service apart from the competition
Explain how the concept fits with the mission, vision, and priorities of the company implementing the product or service
Innovation: Discuss how or why the product or service is innovative
Guidelines for Submission:
Your draft must contain all of the elements listed above. It should be 5 to 8 pages
in length (excluding the title page and references)
point Times New Roman font, with one
You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to
successfully explain the concept and implementation, but should use appendices for detailed supporting documentation.
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