Global Theft

Question 1
Instructions:Choose two concepts from the chapter of book and summarize each concept thoroughly, then apply these concept to a real world situation. Make sure it is in an essay format.An easier way to write this journal would be to start with:

• Introduction- introduce your two concepts and how you are going to apply them to a real world situation.
• Concept 1- Summarize thoroughly and cite the book.
• Apply concept 1 through critical thinking skills
• Concept 2- Summarize thoroughly and cite the book
• Apply concept 2 through critical thinking skills
• Conclusion- Close with telling us what concepts you chose. Each concept should be one or two sentences. Each concept application should be at least one sentence and how you applied them.

Make sure to cite your work in MLA or APA format. Use 12 point font. Double Space your paper. Each bullet point in this document should be different paragraphs. There is no page requirement as long as you do all of the above parts of the journal.

One way to cite the book in APA would be

• Floyd (2017) states that plagiarism “which means using information from another source without giving proper credit to that source.”
• Intellectual theft in several different ways including global theft, patchwork theft, and incremental theft (Floyd, 2017).

Question 2

write a page (double space) length journal about an ad (any type of an ad) analyzing the persuasion technique used in the ad. For example, you could pick a TV commercial using a comparative advertising (one of the persuasion techniques) and talk about how the brand utilize the technique.