Global Brands

Question 1

Critical Thinking: Value Chain Analysis (105 points)

Complete a value chain analysis of an organization from Saudi Arabia.

For this assignment, complete the following:

1. Explain the concept of value chain. Identify and discuss value chain strategies in your present organization or any organization of your choice is Saudi Arabia.
2. Explain why the value chain of your choice may or may not deliver the value expected.
3. Define how the organization of your choice might guarantee success in that area of value chain.

Your well-written paper should meet the following requirements:

• Be 4-5 pages in length, which does not include the required title page or reference page, which are never a part of the content minimum requirements.
• Use the Electronic University academic writing standards and APA style guidelines.
• Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
• Review the grading rubric to see how you will be graded for this assignment.

Question 2

Choose two global brands in a very competitive market. Compare and contrast how each company approaches marketing. Briefly describe each company and discuss whether each brand integrates differentiation into its marketing communications. Share examples of communications and evaluate their effectiveness.