Global Brand Development

Question 1

Read the article A Global Leader’s Guide to Managing Business Conduct, located in your Havard Business Review coursepack. The article reviews research and survey data of managing business conduct from a global perspective.

You will discuss the concepts covered in this article with a team of your peers, culminating in a joint short paper. How your team works together to arrive at your joint paper will be demonstrated through your group’s assigned discussion forum. Begin by selecting one member to lead the group and then formulate a plan to complete the work. The leader will be the one who eventually submits the group’s paper.

Using material from the article as well as the text, identify how the compliance and ethics programs of most companies fall short of addressing global business ethic responsibilities. Explain how companies must manage business conduct and ethics with performance tools and decision-making processes to optimize business sustainability. How would organizational leaders apply and use the data for implementing best practices in corporate culture and social responsibility? How does the data impact global brand development?

Question 2

Review the text material for best practices of self-regulated ethics programs. Summarize the material of corporate self-regulation ethics programs. Explain the major challenges and issues to enforce these programs as well as the business ethics training portion, such as codes of conduct, peer review, and the readiness checklists. Use citations and references in APA style to support your post. 1 and 1/2 page.