1. Based on case reading, analyze the mission, overall
business model, and corporate behavior (management, performance, controls,
decision making, etc.) to explain culture, values and spirit of UPS and FedEx.
2. What were the enabling conditions for FedEx
to enter the market? What do you make of UPS taking nearly 10 years to launch a
response against competitive threats posed by FedEx?
3. Identify and discuss some key evolutionary/
revolutionary events of express packaging business.
4. Based on the case,
a. given a career choice in management, which
company will you choose to work for?
b. what future holds for the industry?
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