External Audit

Question 1

Read “Excellent Strategic Management Showcased: Priceline.com Inc.” As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:

 What are Priceline’s internal strengths and weaknesses?

 Who are Priceline’s competitors?

 Do you see Priceline’s strategy as effective or ineffective? Why? Your case study must be at least one page in length, not including a title and reference page.

Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.

Question 2

There are situations where hiring within the host country is advantageous; however, there are also times when it might be better to send expatriate managers already employed with the company. Discuss why both of these human resource management strategies are valid.

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