Ethical Code

Question 1:
Describe FOUR (4) paths in Buddhism’s Eightfold Path, with an example for each path in order to advocate the ‘Middle Path”.
After you have discussed your answer, you need to summarise your discussion using the following table below:

(40 marks)

Question 2:
a. Explain with examples the ‘Bushido’ ethical code.
b. Discuss the THREE (3) forms of Shinto.
(60 marks)

Question 3

In this question, you have to choose a product from your company or any product of your preference.

Then answer all the following questions.

1. How do you segment your consumer markets? (20 marks)
2. How do you evaluate you market segment (20 marks)
3. Elaborate on your target market Segments (20 marks)
4. Identifying Possible Value Differences and positioning strategy (30 marks)
5. Design a positioning statement for your product (10 marks)