Diversification Strategy

Question 1

With this assignment, you are creating two important elements of a financial plan: an Income Statement and Balance Sheet. You also are preparing an outline of a presentation of your business plan to potential investors or lenders.

Using the business you created from Assignments 2 and 3, write a three to four (3-4) page paper in which you:

1. Prepare a simple pro forma (projected) income statement and balance sheet for the first two years of operation, using income projections and incorporating an advertising plan.
2. Outline a plan for hiring and retaining competent, motivated employees for your business.
3. Prepare an outline for a “pitch,” i.e., a short 20-30 minute business plan presentation that will be made to lenders or investors.
4. Include at least two (2) references outside the textbook.

Question 2

Answer question completely from below, each question must include 1-4 points

1. Discuss the importance of market power in a related diversification strategy.

2. Describe the three basic benefits of an international strategy.

3. Describe the major political and economic risks associated with an international strategy.