Consumer Products

Question 1

Introduction: You are a consultant hired by a consumer products research company to analyze the packaging of various consumer products. Your first assignment is to go into a retail store and pick three products which consumers purchase on a frequent basis. Then, from a consumer perspective, identify the products and complete the Materials Handling/Packaging Analysis Checklist found on the student website in which you rate each item’s packaging.

Create a 1,050- to 1,400-word field research report assessing how technology impacts materials handling and packaging discussions.

Draw comparisons between two of your chosen products and identify what aspects of their packaging would assist or hinder the materials handling function for the logistics provider. If these were products you were manufacturing, what packaging changes would you recommend and why?

Format your paper consistent with APA guidelines.

Question 2

In accordance with the case on pages 273 – 274, Selena has been confronted by packaging delays and cost burdens. Based on the training program at Noette and value-drivers of the supply chain discuss and identify the following:

• What are the packaging process bottlenecks?
• Using the classification of supply chain decisions and concepts from this chapter how would you classify the issues?
• What solution(s) would you recommend to Selena to benefit Noette?
• Can you describe a personal example of a supply chain bottleneck that you have previously assisted in mitigating?