Communications Services Industry

Question 1

After reviewing the MarketLine report  complete the following analysis:

1. Identify the key economic characteristics of the French wireless/telecom segment (U.S. SIC code 4813, UK SIC 6110) of the communications services industry.
2. Conduct a five forces analysis for this industry for France.
3. What opportunities and threats does the French market offer to Iliad (FreeMobile)?
4. What generic strategy discussed in the module is Iliad adopting through its FreeMobile strategic business unit? Has Iliad selected the best generic strategy (out of the five) with the introduction of its FreeMobile strategic business unit to compete successfully?
5. If you were in a meeting with the three rivals, what would you recommend as a strategic response?

Suggested Resources:
Iliad Annual Report

Commentary may include Reuters, WSJ, Financial Times, or telecom/wireless industry reports.

Question 2

Exercises must be presented in a neat, well organized and professional manner as follows:

• Show your name at the top of the page and Staple it.
• The problem statement should include the essence of what is given and what is to be determine, not the question as provided to you. Include figures as appropriate.
• Problem solution presented in a logical, orderly fashion, and enough but brief text (such as headers) to clearly explain the procedure used. All calculations shown separately, including units and conversions; and

13^th edition of Book late work will not be accepted