Cash Flow Problems

Think about the Non-Alcoholic business you are developing and you described in week 1 discussion.

As part of the business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in Assignment 2.

For this week’s discussion, respond to the following only:

1.   Discuss three OPPORTUNITIES you can identify for your NAB business.

2.   Identify and discuss the most significant THREAT.

3.   Justify your response.


  • Have a heading for each section and bold. List the opportunities first (bullets or numbers) and then explain. List the most significant threat and then explain.


·        What good opportunities can you spot?

·        What interesting trends are you aware of?

Useful opportunities can come from such things as:

·        Changes in technology and markets on both a broad and narrow scale.

·        Changes in government policy related to your field.

·        Changes in social patterns, population profiles, lifestyle changes, and so on.

·        Local events.


·        What obstacles do you face?

·        What are your competitors doing?

·        Are quality standards or specifications for your job, products or services changing?

·        Is changing technology threatening your position?

·        Do you have bad debt or cash-flow problems?

·        Could any of your weaknesses seriously threaten your business?

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