Business Research Methods

1) Unstructured interviews are best used for

A. measuring worker productivity
B. solving manufacturing defect problems
C. assessing management effectiveness
D. asking individualized questions with no specific order

2) A recent study of breast cancer revealed that 13% of the women in the sample used antibiotics more than 500 days in their lifetime. Further, 79% of these “heavy antibiotics users” developed breast cancer. According to the American Cancer Society, one in twelve women will develop breast cancer at some time in her life. Of the numbers mentioned, which are parameters?

A. 13% and 79%
B. 13% and one in twelve
C. 79% and 500 days
D. 79% and one in twelve

3) Basic business research methods would be used to

A. identify factors that affect worker absenteeism
B. evaluate a retail store’s inventory tracking system
C. assess consumer acceptance of a redesigned computer keyboard
D. determine the effect of a 10% price increase on the sale of school supplies

4) The collection and summarization of the socioeconomic and physical characteristics of the employees of a particular firm is an example of

A. inferential statistics
B. descriptive statistics
C. a parameter
D. an estimation

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