Business Plan on Starbucks. Remember every section should be 2-3
paragraphs. Any information that cannot be found, create your own.
Products and/or Services
Describe the products and services you plan to
sell.
How is your product or service unique?
Are you producing a commodity or a
differentiated product?
How does your product or service compare to
other products in
Quality? Price? Location?
What experience do you have with this
product/service?
Market Assessment
A. Examining the General Market
How is the market characterized?
Are there clear segments in the market? Describe
them.
What important customer need(s) is the market
not currently fulfilling?
What is the growth potential for each segment of
the market?
What opportunities and threats does your firm
face?
What does an analysis using the Five Forces
model suggest about your industry? Who is your competition (in light of the
Five Forces)?
What trends, relevant to your business, do you
see?
What are the drivers of change?
What political and legal issues do you face,
such as zoning, environmental laws, inspections, etc?
B. Customer Analysis
Who will be your customers?
What do you sell to each of the customers?
How does your product/service solve a key
customer problem?
How difficult is it to retain a customer?
How much does it cost to support a customer?
C. Industry Analysis
D. Strategic Alternatives
Strategic Implementation
A. Production
How will you produce your product?
What value will you create and capture with your
product?
What is your competitive advantage?
What technology will you use, i.e. reduced
tillage, GPS systems, etc.?
What processes will you use to produce products?
What growth options will you use to develop the
business unit?
* Enterprise Expansion
* Replicate
* Integrate
* Network
What is the anticipated timeline?
B. Resource Needs
In order to effectively organize your business,
you need to ensure the resources are available. Assess those needs here.
1. Human
What skills are needed?
How will human resources be acquired?
1. Financial
What level of financial resources will be
needed?
1. Physical
What type, quantity and quality of physical
resources will be required?
C. Sourcing/Procurement Strategy
On what do you base a decision to buy products
or services? Price? Quality? Convenience? Extra service? A combination?
By what venue will you find suppliers — local
dealer, Internet, direct from the manufacturer, etc.?
D. Marketing Strategy
What is your sales plan?
What advertising and promotion will be used to
increase sales/awareness?
Where will you sell products/services?
Will you use the open market or contracts?
Do you have a preferred market outlet?
Are you a qualified supplier for a specific
processor or buyer?
How will you price the product?
1. Hedging, forward pricing, options
How will you use these to mitigate your risk?
1. Contracting
Will you use production or marketing contracting
to reduce risk?
1. Insurance
How will you use crop, liability and other
insurance?
E. Performance Standards
What performance standards will be used to
monitor this enterprise or business unit?
What are the acceptable performance standards?
What yield or output levels could you attain?
What efficiency levels will you reach?
What procedures will be used to monitor
performance?
Who is responsible for monitoring performance?
What industry benchmarks will be used to assess
performance?