Please write a 2,000 word essay on the business strategy of either Gwynnie Bee or Canada Goose, using the analytical framework of Holt and Cameron’s Cultural Innovation Theory. This assignment requires the students to construct an argument and back it up with evidence from readings, class materials and their own online research.
(What constitutes a good assignment?): Answers the questions posed; analysis is thoughtful, accurate, and detailed; writing is clear and free of errors; essay is neatly organized and presented and of proper length; demonstrates good understanding of conventions of academic writing; argument is clearly laid out and fully backed up by references and evidence.
Select a well-known American product and evaluate the potential to sell the product in a country outside the United States (where it is not sold presently). Examine cultural, economic, technological, and legal factors that could affect the success of your new-product launch. Describe how you would launch the new product.
Support your discussion with research.
Your paper should meet the following requirements:
- Be at least 3 pages in length
- Cite a minimum of three scholarly sources
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