The business is a commercial cleaning company
3. Mission and Vision Statements
4. Company History (If you are purchasing an existing business or are looking to expand an existing business)
10. Competitor Analysis
11. Description of Management Team
Vision and Mission Statements
- Entrepreneur’s vision for the company (long term- big ideas)
- What business are we in?
- Values and principles on which the business stands
- What makes the business unique? What is the source of its competition?
Company History (if you are purchasing an existing businesses only or looking to expand an existing business)
- Company founding
- Financial and operational highlights
- Significant achievements
Competitor Analysis:
- Existing Competitors
- Who are they? Create a Competitive Profile Matrix
Table 1: Competitive Analysis
| FACTOR | Me | Strength | Weakness | Competitor A | Competitor B | Importance to Customer |
| Products | ||||||
| Price | ||||||
| Quality | ||||||
| Selection | ||||||
| Service | ||||||
| Reliability | ||||||
| Stability | ||||||
| Expertise | ||||||
| Company Reputation | ||||||
| Location | ||||||
| Appearance | ||||||
| Sales Method | ||||||
| Credit Policies | ||||||
| Advertising | ||||||
| Image |
Now, write a short paragraph stating your competitive advantages and disadvantages.
- Strengths
- Weaknesses
- Potential Competitors. Companies that might enter the market
- Who are they?
- Impact on your business if they enter
MANAGEMENT AND ORGANIZATION
Who will manage the business on a day-to-day basis? What experience does that person bring to the business? What special or distinctive competencies? Is there a plan for continuation of the business if this person is lost or incapacitated?
If you’ll have more than 10 employees, create an organizational chart showing the management hierarchy and who is responsible for key functions.
Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.
Professional and Advisory Support
List the following:
- Board of directors
- Management advisory board
- Attorney
- Accountant
- Insurance agent
- Banker
- Consultant or consultants
- Mentors and key advisors
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