In this case study, you are the regional human resource director for a
Fortune 500 company. You receive an unexpected visit from your vice president
of human resources (VP of HR), who informs you that there is a reorganization
taking place within your company. He starts by explaining that the president of
the company has decided to retire after 28 years, and the new president has
decided to move the current headquarters from the Northeast to Texas. No
business reason was provided. There will be almost 1,000 employees redeployed
since the company has existed in the Northeast for more than 75 years. This
information will be released to employees within the next week. The call
center—with more than 500 employees, including your office that is located
within it—will also be relocated to another southern state. All employees will
be offered their current positions and a relocation package if they wish to
move. Those who do not want to relocate will be given a severance package with
outplacement services provided. (NEW PARAGRAPH)
Mr. Davis, your VP of HR, is aware that you
hired most of the individuals working in the call center and that you are very
familiar with the culture and employee status. This news will be devastating to
the employees because they have made this the most productive and efficient
call center within this global corporation. Mr. Davis came to get your advice
on how to best handle the communications plan for announcing this news in your
region.(NEW PARAGRAPH)
Mr. Davis has taken care of notifications to the
state and federal government (i.e., the 60-day notice required according to the
Worker Adjustment and Retraining Notification [WARN] Act, which announces that
the business is relocating and that employees will be redeployed). From
previous experience, Mr. Davis shares with you that you will be contacted by
the state to set up meetings so that the state may address all of the employees
concerning the state benefits and services available to the employees.(NEW
PARAGRAPH)
Mr. Davis shares two important messages from the
new president: (1) Although this news may be unsettling to many employees,
business must be conducted in the same professional manner as always, with the
least amount of disruption; and (2) whether the employees decide to relocate or
not, while they are employed, they must maintain productivity levels, and their
metrics will be monitored as usual.(NEW PARAGRAPH)
Mr. Davis informs you that Mr. Woods, senior
vice president (SVP) of the region, who is responsible for the call center, is
being told of this reorganization via a conference call with his boss on the
West Coast and the president of the company. Mr. Woods will be joining you and
Mr. Davis to plan the communications shortly. Mr. Davis wants to get a head
start on planning with you because he has a flight scheduled back to
headquarters that afternoon (END OF PARAGRAPH).
You begin to outline a plan for the
communications strategy; for example, you include information that will assist
Mr. Woods in preparation for his meeting with his direct reports where he will
deliver the news. Other questions you think about during the development of the
outline are as follows: What information will Mr. Woods give to his direct
reports this afternoon, and what will he give them to share with their managers
and employees? Mr. Davis sees your outline, and he encourages you to develop
your outline into a communication plan/plan of action and to continue to share
it with Mr. Woods (END OF PARAGRAPH).
Before Mr. Davis leaves for the airport, he asks
you to report back to him with any issues or difficulties you are experiencing
with employees. Mr. Davis also asks that you report the following information
to him: How many employees do you think will want to relocate? What do they
want to know about the new location? What can he do to help answer these
questions for the employees? What can he do to assist you with the
communication plan or any activities you plan within the next 60-day period?
Mr. Davis gives you all of his contact numbers and reminds you that he is
available to you for questions and concerns at any time (END OF PARAGRAPH).
(CASE STUDY INSTRUCTIONS) Analyze the
information presented in this case study, present your communication plan, and
answer the questions below. Your case study paper should be at least three
pages in length and should follow APA guidelines.
Your communication plan should address the
following questions:
– What are your concerns? For example, how will
you motivate the employees to stay throughout the 60 days if they have other
job offers? How will you motivate all employees to maintain their productivity
levels?
– In the article “Semper Fidelis! A Recipe for
Leading Others,” which is part of your Required Reading for this unit, Aubrey
Daniels describes how a person earns leadership status and explains the
importance of positive reinforcement. How will your plan help you to establish
yourself as a positive reinforcer?
– What leadership style does Mr. Davis exhibit?
– Propose at least three leadership theories
that could be applied to this situation. How will these theories advance or
affect employee motivation?——-
You are required to incorporate information from
at least three sources in the required reading for the unit as well as two
additional sources in your response. All sources used must be referenced;
paraphrased and quoted material must have accompanying citations and
references. Your paper should be formatted in APA style to include a title page
and reference page.