Business Analytics

Delen, D. (2015). Real-World Data Mining

Applied Business Analytics and Decision Making (1st ed.).

 Wk 1 Individual: Apply: Introduction and Understanding of Data Analysis and Analytics

Evaluate data analysis and data analytics in a minimum of 700 words.

Exceeds Expectations

Evaluated data analysis and data analytics in a minimum of 700 words. Specific details were clear, concise, and comprehensive. The quality of evaluation was exceptional.

7.5

Meets Expectations

Evaluated data analysis and data analytics in a minimum of 700 words. Appropriate and specific details were provided. The evaluation was acceptable.

5.6

Approaches Expectations

Vaguely evaluated data analysis and data analytics. The minimum 700-word count was not met. Specific details were too basic.

3.8

Does Not Meet Expectations

Did not evaluate data analysis and data analytics. The minimum 700-word count was not met.

1.9

· 

Identify two or more organizations that utilize data analysis and data analytics.

15% of total grade

7.5

5.6

3.8

1.9

· 

Identify one or more examples of information being collected and analyzed by the organizations.

7.5

5.6

3.8

1.9

· 

Assess the importance of data analysis on the successful operation of the organizations.

7.5

5.6

3.8

1.9

· 

Describe how effective application of data science has grown revenues, increased profits, or led to other positive outcomes for at least one of the organizations.

7.5

5.6

3.8

1.9

· 

Cited a minimum of one peer-reviewed reference from the University Library.

15% of total grade

7.5

5.6

3.8

1.9