Question 1
With reference to Harvard Business Review Coursepack, review following articles:
- Rethinking Marketing
- Branding in the Digital Age
- Marketing Myopia
- Marketing Malpractice
- The Brand Report Card
Following your review, share a 500-word synopsis of the strategic marketing concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings with the overarching theme, “Strategic Marketing,” in mind. This posting should be completed using APA formatting (in-text citations and references).
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