In a 2 – 4 page document, complete the following:
Part One – Client Overview
You will perform competitive analysis for your client by performing the following:
- Provide a detailed description of the selected client.
- The description should include adequate background information to acquaint your peers about the client.
- The description should include adequate background information to acquaint your peers about the client.
- Define a unique value proposition (UVP) for the client.
- Identify the top three competitors for your client.
- Create a list of their names and Web sites
- Create a list of their names and Web sites
- Explain the value of web analytics as well as the measurable business value for using conversion metrics.
- Site Overview-provide a basic analysis of the site for your selected client.
Part Two – SWOT Analysis
- Perform a SWOT analysis for your client and your client’s top three competitors.
- You may not find all the information you need for the competitors. Make and state plausible assumptions.
- You may not find all the information you need for the competitors. Make and state plausible assumptions.
- Provide an overview of potential opportunities (at least three) in which your selected client should be utilizing web analytics tools.