Web Analytics Tool

In a 2 – 4 page document, complete the following:

Part One – Client Overview

You will perform competitive analysis for your client by performing the following:

  • Provide a detailed description of the selected client.
    • The description should include adequate background information to acquaint your peers about the client.
  • Define a unique value proposition (UVP) for the client.
  • Identify the top three competitors for your client.
    • Create a list of their names and Web sites
  • Explain the value of web analytics as well as the measurable business value for using conversion metrics.
  • Site Overview-provide a basic analysis of the site for your selected client.

Part Two – SWOT Analysis

  • Perform a SWOT analysis for your client and your client’s top three competitors.
    • You may not find all the information you need for the competitors. Make and state plausible assumptions.
  • Provide an overview of potential opportunities (at least three) in which your selected client should be utilizing web analytics tools.

Need help with this assignment or a similar one? Place your order and leave the rest to our experts!

Quality Assured!

Always on Time

Done from Scratch.