Venture Management

Question 1

Describe a product or service for a new business venture you would like to start. Provide research from at least three sources in a two- to three-page paper on your chosen product or service and industry. Describe at least two market conditions and illustrate at least two risks that affect the market. By providing specific examples from your research, explain the specific actions required of a new business owner when starting a new business.

• Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center.
• Must include a separate title page with the following:
  • Title of paper,
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must use at least three scholarly, peer-reviewed, credible sources in addition to the course text.
    • Course Text:
      • Kuratko, D., Hornsby, J. (2009) New Venture Management. Upper Saddle River, NJ: Pearson Prentice Hall. ISBN: 9780136130321.
• Must document all sources in APA style as outlined in the Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Writing Center.

Question 2

Identify a product or service and assess the business opportunity for a new venture in that market. Is there a good opportunity for a new venture? Why? How would you create value for the product or service if you were the entrepreneur of the new venture?