Valuable Brands

Question 1

Select a company with a well-known branding campaign such as Apple, Microsoft, Google, McDonald’s, and others. You can start out by checking out Forbes’ site on the World’s Most Valuable Brands. Develop an infographic that shows: what the branding is, what the company did to brand itself that it stands out from others in the field, why it is effective, and any other information that is interesting and helpful. You will submit her but also bring the infographic to the Lesson where you will use it as your marketing team designs the brand for your own company and product/service.

Question 2

After viewing the TED Talk by Bert Jacobs, write an analysis of how the Jacobs’ have purveyed their love for optimism into a brand that meets a deep-seated consumer need. Discuss how their marketing promotions support their brand.

Your paper should be a minimum of one page. You must cite at least one source in the body of your paper and provide a full citation using APA format.

Question 3

Describe the link between consumer brand royalty and culture

Use APA format and give citations

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