Transformational Leadership Style

Question 1

Research a prominent leader, living or deceased, who you admire. Explain whether the leader’s style is transactional or transformational. What type of leadership characteristics does the leader demonstrate? What aspects of servant leadership does the leader exhibit? Provide relevant examples to support your claims.

The paper should be three to four pages in length (excluding title and reference pages). At least two scholarly references. The paper should also reflect proper APA format and style and integrate resources with in-text citations to support the writing. Vocabulary and course content should be integrated throughout the paper.

Question 2

PART 1

Using an online search, locate and visit the Estee Lauder Companies website and review the “Our Brands” page. Discuss the characteristics and likely differences in customer segments for the Smashbox and AVEDA cosmetics lines. Focus on demographic and psychographic segmentation characteristics. What elements of your research did you find most interesting? Why?

PART 2

In Part 1 of the discussion, you explored the characteristics of customer segments for the Smashbox and AVEDA cosmetics lines. Now choose two different brands that you are familiar with. What demographics are the brands most likely targeting? Why? What characteristics of the demographics make them a good fit for the brand? Why?