Toucon Collections Case Study

  • Week 1
    • Put together a SWOT analysis (one page) for Toucon Collections and in an additional 2 pages, provide your go/no-go decision regarding the contract offered by the mass merchandiser, and back up your decision with the data/information presented in the case. (1 reference is the Toucon Collection case study doc)
  • Week 2
    • Write a 3 page (double-spaced) reaction to the Mark Zuckerburg interview (see the link in the required content above). Include your thoughts about what made him successful in the social-media industry, as well as your thoughts about the current positioning of the brand. Link is :
  • Week 3
    • Write a 3 page (double-spaced) description of how product positioning and segmentation work together within the strategic marketing construct. (please use 2 sources). If wanted can use:  http://www.inc.com/encyclopedia/product-positioning.html as one.

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