Strategic Critical Appraisal of Amazon PLC

structure

Executive Summary

 • Introduction

 • The analysis of the external environment (use PESTEL & Porter’s 5 forces – can be in a table) + commentary

 • The analysis of the internal environment (use SWOT, Value chain VRIO analysis)

 • Main challenges and Scenarios

 • Recommendations for further development

 • Conclusions

• References (not included in the wordcount)