Social Norms

Post a brief description of the two news broadcasts on which you reviewed health information. Then, provide a summary of the two leading stories related to this health information in the two instances of different media that you reviewed. Explain how these stories might influence the health behaviors of the public and how these stories may contribute to social norms. Be specific and provide examples.

Yzer, M. (2012). The integrative model of behavioral prediction as a tool for designing health messages. In H. Cho (Ed.), Health communication message design: Theory and practice (pp. 21–40). Thousand Oaks, CA: SAGE Publications.
(Chapter 2 in the course text)

Perkins, H. W., Linkenbach, J. W., Lewis, M. A., & Neighbors, C. (2010). Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign. Addictive Behaviors, 35(10), 866–874. 

Berkowitz, A. D. (2010). Fostering healthy norms to prevent violence and abuse: The social norms approach. In K. Kaufman (Ed.), The prevention of sexual violence: A practitioner’s sourcebook (pp. 147–171). 

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