Social Behavior

Question 1

Imagine you have the opportunity to pitch an idea for a new TV or movie program that is based on current market trends. You will need to research what the popular genres are in either movies or television and present your pitch with the intention of selling a story that falls in line with what is currently profitable.

PLEASE READ THE INSTRUCTIONS CAREFULLY!

1. Create a PowerPoint Presentation to pitch either a movie or television producer
2. Use Speaker Notes to include an analysis discussing how current popular entertainment trends do or do not reflect American cultural values and their influence on social behavior as well.
3. Use a Theme, Pictures and Charts to provide visual enhancement for your presentation
4. Use Bullet Points instead of Sentences so your slides are not crowded with font
5. Your Presentation MUST be 5-7 slides.

Question 2

What is meant by mass customization? How can market conditions and consumer desires affect customization? Explain any price considerations that must be factored into the mass customization decision.What are the different network perspectives in innovative research? Why do authors differ in how they define innovation networks? How can networks influence actions of its members?Explain the difference between rationalist and incrementalist strategy. Who are the main protagonists of the theories? How have the debates regarding these theories had implications for management?Explain the importance of Mintzerg’s structural archetypes? How did these categories have implications for innovation management? How does Mintzberg’s models provide information about which firms are likely to fail?Part of the dynamics of leadership include dealing with innovation. Explain the 4 Ps of innovation. Give an example of a product that has gone through an innovative change. Which one of the 4 Ps of innovation did the product go through in order to produce an innovative change? Is there any overlap with another one of the Ps? If so, which one? Explain.