Summarize the current position of the Huawei brand in Australia.
- Macro and micro analyses- only address issues relevant to branding
- Segmentation and positioning analysis
- How can Huawei further develop its brand s in Australia?
- What positioning approach should Huawei take given how it is perceived by Australian consumers (compare with Chinese consumers) and its target market?
- What promotional strategies and actions would you recommend? Provide detailed integrated marketing communications recommendations
Critically discuss the role of leadership and team building in project management utilising appropriate theoretical models to identify how project staff can be led and motivated. Include in your answer a discussion of the way teams develop and the role of leadership and communication in this process.
Research on any article or situation of your choice related to Application Security identifying threats or breaches as well as best practices and future trends. Provide an analysis based on what you have studied in this course, including recommendations to prevent future occurrences and/or to improve security where defects or failures are identified.
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