Retailing Giant to High-Tech Player

Use material only from Case 12 but you may refer to academic sources. Five pages maximum.


1. What is Amazon’s apparent mission, objectives and strategies?

2. What is their business model?

3. What is Amazon’s strategy per Matt Galloway? Given this model – what is the endgame?

4. Comment on the financials from the case (see last page). Make suggestion for operations for each category.

(i) Liquidity Ratios

(ii) Profitability Ratios

(iii) Activity Ratios

(iv) Leverage Ratios

5. What are the options facing Amazon per the case?

6. How do we recommend a preferred strategy?

7. Argue for a single preferred strategy for Amazon per the case material/

8. List your references used.

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