Responsibility and Sustainability

Prepare a management report of 3,500 to 4,000 words* on an organization within one of the following industry-sectors**:

1. Online /Ecommerce/ Digital Marketing sector
2. Telecommunications
3. Oil / Gas production companies
4. Manufacture of motor vehicles, trailers and semi-trailers
5. Airline / Sea Transport (Any airline, Sea Transport and Freights etc.)

1. Note: [An organization profile must be included in your submission as “Appendix 1”.]
2. Note that the use of retail organisations is not allowed. E.g. Tesco, McDonalds, Sainsbury’s, Waitrose, ASDA, LIDL and other retail organisations are not. The use of any of the retail organisation above will lead to 20 % loss of the final marks on the module.

This report should assess the impact of external business environmental factors on the organization and evaluate the organization’s position and responses. In the case of a large  organization it is permissible to confine your report to part of the organization. An organization’s activities may range beyond the designated industrialsector in which case the focus of your report must be on the organization’s activities within the designated sector.

Task 1
Give a brief overview of the primary external influences to which the organization is subject and briefly explain the particular importance of each to the organization.
This first task should contribute no more than one third of your overall report.

Task 2
Choose one of the following themes:
1. Management Information Systems
2. Marketing Communications Mix
3. Corporate Social Responsibility and Sustainability
4. Knowledge management
5. Customer Relationship Management
In relation to your chosen theme:
i. Analyse its relevance to your chosen organization and how it influences policies and decision-making within your chosen organization or industry-sector.
ii. Critically evaluate the effectiveness of the organization’sresponse.
iii. (If possible and appropriate) demonstrate some areas for improvement in the response of the organization.

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