Public Relations


This week, you have read some of the important theories that help to guide approaches to communications and marketing in the healthcare profession. In this assignment, you will summarize three communication, marketing, or public relations theories that were covered in this week’s materials and apply them to a scenario that is outlined in the assignment instructions. Incorporate the following into your paper: 

· Cite specific examples, analyze, and compare your three chosen theories. 

· Describe real‐world examples of these theories and how they would be applicable to the healthcare profession. 

· Consider the following scenario and state how the theories covered in this week’s session apply. 

           o Scenario: A two‐hospital nonprofit system has been owned by a Catholic  

           order of nuns for 77 years and is undergoing an acquisition by a large for a  

           for‐profit entity. The nonprofit system has been losing millions of dollars 

           annually for the past five years. The task of the for‐profit system is to 

           integrate the nonprofit system into the standards and best practices 

           followed by the for‐profit system’s more than 70 hospitals. In addition, the 

           shareholder‐owned organization must make the nonprofit system 

           financially stable. The first task is to rebrand the organization and 

           assimilate the physicians, employees, and volunteers into the new system. 

Length: 2‐3 pages, not including title and reference pages

Resources: Include a minimum of 3 scholarly resources to support your assignment.

Important Instructions:

Your essay should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect graduate‐level writing and APA standards, Doctoral Level.

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