Promotional Campaigns

Question 1

A 15-year-old female appeared in front of a judge for her first offense, which was a misdemeanor assault charge against another student at her school. A 16- year-old male also appeared in front of the same judge for his 1st offense of theft. One of the defendants got probation and the other was sentenced to detention. Question: Based on cohort studies, which defendant would likely be the one who was placed on probation?

A 16-year-old female and her 17-year-old boyfriend were arrested for burglary and theft. It was a first offense for both juveniles. The judge sentenced the female to 1 year of detention, but let her boyfriend off easier with only 6 months of detention. Question: Which corollaries of gender inequality (from your chapter reading) best explain what happened?

Question 2

“Lord Woolf’s Access to Civil Justice Report published in 1991 asserts that the civil justice system is overwhelmed. A civil dispute is costly, time consuming and extremely complex. Due to this, there is now a greater need for alternative dispute resolution (ADR)”. (The Examiner 2017).

Critically evaluate the role of ADR in supporting the function of the civil justice system.

Question 3

Select a Malaysian company; explain the existing elements of service marketing mix and discuss how these elements are being practiced in the selected company. Recommend improvements that could be made by the company’s management on its service marketing mix.

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