Positioning Strategy

Question 1

In this question, you have to choose a product from your company or any product of your preference.

Then answer all the following questions.

1. How do you segment your consumer markets? (20 marks)
2. How do you evaluate you market segment (20 marks)
3. Elaborate on your target market Segments (20 marks)
4. Identifying Possible Value Differences and positioning strategy (30 marks)
5. Design a positioning statement for your product (10 marks)

Question 2

1) ANSWER THIS QUESTION: The starting point of Friedman’s argument critiquing CSR is the fact that business executives act as the trustees of the corporate owners; they have not been hired by society or stakeholder groups, but are the firm owners’ agents that manage the day-to-day operations of the business for the benefit and in the interest of the owners. Friedman’s premise is a principled insistence on shareholder primacy. In other words, putting shareholders, or the firm owners, first is not an abrogation of moral responsibility in capitalist economies, but an affirmation of it. Do you agree with this statement? If so, why? If not, why not? (2 pages)
2) Do you agree with Gerald Davis’s assessment that the corporation is no longer the most efficient / effective way to organize the production of goods and services? Explain your answer. (2 pages)