With social media playing such a large roll in our industry today, it is important to understand how to communicate effectively within its constraints. As with Twitter, we have a limited amount of characters to apologize to guest complaints. In the exercise below, you will need to respond to my guest complaint on Twitter and stay within their constraints.
Waited for over an hour for my table. Service was slow. Cold Food. #dontgo #badservice #badfood
In 140 characters or less you must respond to the guest complaint, resolve the issue, and ensure the guest will return.
Identify two major food or beverage companies who utilize pinterest. Answer the following questions in the blog.
1. What are they identifying in their pinterest account?
2. What do you perceive as their goal for using pinterest?
3. Does it benefit the company?
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